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How to create a compelling headline. A I've mentioned Gary Bencivenga before and he's just released a new 'Bullet' newsletter on his website. In it he gives a tribute to Gary Halbert and shares his thoughts on what makes a compelling headline. As many students have a problem with this most important topic, Gary's latest newsletter is a must-read for everyone... Read Gary's latest 'Bullet' here I really hope this bullet helps you to create some kick butt
headlines :)
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